Digital transformation in Corona times in which you should adapt your business to the trends

I have often written on this blog about the importance of digital publications and interactive content. However, the issue of digitization and digital transformation has certainly never been as important as it is now in the times of Covid-19. If a company wants to remain competitive in the marketplace, it has to adapt its information flow and technologies. How this can work is explained below. The digital publishing platform YUMPU Publishing has recognized in recent months how important it is for its customers and publishers to be visible to their users in times of crisis.

Table of contents

• Which digitization processes does my business has to go through?
• What transformation does it take for a business that needs to be digital?
• Covid-19 and how gets us ready for digitalization

Which digitization processes does my business has to go through?

Conventional communication channels have become ineffective in many cases due to the Covid-19 pandemic. That is why marketers and publishers have to adapt. The digital world has become an advertising space for companies that are not shied away from the idea of digitization since covid-19.

Not just recently, but especially in recent months, digital publishing has become indispensable for advertising.

You need to have a strong presence on the internet if you want to better market your products or services.

But what sets my website apart from those of my competitors? In order to be visible on the internet and on social media, I recommend publishing documents such as magazines or brochures. You can view these online in the form of high-quality digital publications.

Not only does this help you adapt to the era of digitalization. It also gives you an additional advantage in search engines like Google or Bing.

I have already compared YUMPU Publishing with the Issuu app.

But back to the topic. To become really competitive you need more than just a strong online presence, but rather a wholly digital business transformation.

What transformation does it take for a business that needs to be digital?

In the age of COVID-19, you can be successful in the long term by following a few things. You need more than just a website or social media presence.

Internal communication also plays an important role. Follow the trends of digitalization in the economy with your own business.

So instead of sending internal company innovations to your employees (e.g. new home office regulations) in the form of static PDFs, digital magazines or flipbooks are the better way to do this.

These modern technologies create an authentic basis for a successful digital business.

Covid-19 and how gets us ready for digitalization

Especially for those companies that were not yet ready to digitalize their processes, the changeover will be difficult at first.

On YUMPU Publishing you will find ideas and strategies for digital transformation for your own company from which you can benefit.